Amazon, eBay and iHerb are not the ends of web stores. An eCommerce website still makes good business sense with almost 3 billion online buyers worldwide. It takes more than pretty design and good SEO to make a good online store stand out. 

Choosing a name for your web home address that’s catchy, memorable, and significant can give you an edge. eCommerce website development services laid out a few key concepts to consider when creating a successful web store, including what makes a great eCommerce site. 

eCommerce Website Features You Must Have

 

An easy-to-use interface

Among these suggestions is clicking on images instead of typing or an autocomplete function on a search bar. To make a design user-friendly, you must make it easy to get what people want.

Images of high quality are essential

Multiple perspectives of products, as well as video reviews, assist shoppers. If you do not think through the technical part, you might see your visitors’ numbers drop and the load speed of your website. 

Check out reviews from users

When customers can contribute their positive or negative experiences with a product, it can help other shoppers make purchasing decisions and add credibility to your website. 

Optimize your website for mobile devices

Six billion mobile device users spend 50% of their internet time on mobile devices: that’s 2/3 of the world’s population. 80% of smartphone users have purchased something on their device in the last six months. This makes mobile-friendly website design a necessity. 

How to Develop an eCommerce Website: 7 Things to Consider

1. Website security and safety

Users don’t want to become infected with a virus while browsing the internet, but their safety and the security of their computers are at risk. When it comes to eCommerce websites, one of the most crucial requirements is safety. While Dynamics 365 Sales doesn’t directly build eCommerce websites, it can seamlessly integrate customer data and sales processes with your chosen platform for a unified commerce experience. You store a lot of data about the products and customers who make purchases on your site, so you must maintain security. Data breaches could put your business at risk; leads’ contact information could be stolen and sold, or you could permanently lose valuable data. 

You will get a bad reputation on the search engines if your website is unsecure. Recently, Google began flagging sites without SSL certificates and HTTPS protocols. If your certificate has expired, you may lose sales if users cannot access your site. There is more to these than just warnings and recommendations; users can’t access your location without these two components. 

2. Optimization of eCommerce website design and development

Google is now flagging sites with slow loading times as a perk to users who may want to avoid bad reputations. If people had not been willing to check out a website that had a slow load speed in the past, they would click on a link, wait for it to load, and then go back if it didn’t load fast enough. 

SEO aims to increase your sales by ranking your website higher in a search engine using various techniques and strategies. Keywords can be added to content you write and meta information – such as titles and descriptions – and images you upload to the website. Specialists often forget to add ‘alt’ descriptions to their visuals, which customers can search for.

The early stages of eCommerce website development are also an area where many businesses overlook the importance of involving an SEO specialist. In addition to launching the site with the needed meta tags, SEO consultants can also assist with creating a content strategy, creating a mobile-friendly design, improving the page’s loading speed, and handling other important issues 

3. Functionality for searching and filtering websites

A site should offer advanced search functionality even if it does not sell anything. Some websites use the search bar even if they don’t sell anything. In a visual search feature, users upload a photo of a product they like, and the search engine attempts to find a similar product, if not the same. Mastering Full-stack Remote Development empowers you to craft seamless e-commerce websites from storefront to server, independent of location. When users are unsure of what they are searching for and need inspiration, browsing categories is helpful. Others will find it in just a few clicks with a simple search. Some users won’t recognize your product name unless you use keywords or synonyms. 

4. The registration process and related issues

Registration on eCommerce sites has advantages, such as storing shopping history and delivery addresses; however, some users prefer guest checkouts or one-click purchases. 

You probably have several accounts on the internet. The average person likely has several for various purposes, and some users want to avoid signing up on yet another website to make a one-time purchase. Your eCommerce site may benefit from a guest checkout feature if making a sale outweighs collecting personal information from a few customers. A successful e-commerce website launch hinges on a well-crafted Social Media Marketing Plan that ignites buzz, builds community, and fuels sales. The address of your website can also be included on the packaging of an order or at the bottom of a message that includes a shipment number. 

There are other options besides a registration form. Users can also register using their social media accounts or provide minimal information with their name, email, and phone number. The login details can be emailed automatically in both cases. eCommerce website development services can ease your work. 

5. Methods of payment

When you are just starting, you may find it overwhelming to add all possible payment methods to your eCommerce website, but only offering one limits you to the shoppers who will choose this method. According to the 2019 Payment Methods Report, 6% of buyers abandon their shopping carts due to insufficient payment options, despite unexpected shipping costs and a lengthy checkout process being the main reasons. 

PayPal, Apple Pay, Amazon Pay, Google Pay, American Express, Stripe, Square, Visa, Mastercard, and Checkout are some of the most popular payment methods, according to Hostgator. The increasing popularity of cryptocurrency might make it worthwhile to check out some options related to the products you sell. 

6. Rates of shipping

50% of customers abandon their shopping carts due to unexpected shipping costs, as previously mentioned. It could be because they didn’t know the rates or thought the sum would be lower, or maybe there are additional fees. Online stores should include detailed information about shipping options and rates on product pages to make online shopping as convenient as possible. eCommerce website development services keep all these factors while providing their services.