Even with having great content, are you noticing that your followers are not increasing or become stagnant on Instagram? Although Instagram is a supreme marketing tool, not everyone gets the expected outcomes from this social media platform. Here, setting clear Instagram marketing goals is your weapon to unlock the true potential of this platform for your business.  Let’s explore them!

Today Instagram has two billion active users across the globe. This whopping figure indicates that Instagram is a goldmine for businesses and marketers because this platform is great for showcasing your brand, connecting with your target audience, and driving growth. 

However, simply having an Instagram account is not enough to gain visibility in this fiercely competitive era. You need to leverage Instagram’s true potential to attain your long and short-term goals. For that, you need well-defined goals and a clear strategy to hit them all.

Here, setting measurable and attainable goals is crucial for your business success.

Whether you have just started your Instagram journey or are a seasoned entrepreneur, this post is your guide that will lead you to success.

We will dive deeper into the 07 Instagram marketing goals you can set for your business. By the end of this post, you should be able to set clear goals, boost brand awareness, attract new customers, and fuel your business growth.

Let’s dive in!

07 Instagram Marketing Goals to Fuel Your Business Growth!

Instagram is the fifth most visited website across the world. It has become a go-to platform for brands and marketers with online business ideas who want to expand their customer base, build their brand, and boost sales.

To leverage this platform to its full potential, here is the list of Instagram marketing goals to set for your business. 

1. Grow the Number of Followers

Increasing the number of followers is the fundamental objective of every business account on Instagram. It means growing the number of people who follow your Instagram profile. As more followers mean a larger audience for your content, you can reach more people with your products, brand messages, promotional offers, and more.

To increase followers on your profile, creating engaging and visually appealing content regularly that matches your target audience’s interest is the key. Use relevant hashtags to make your posts discoverable for people looking for the same phrases. You can share your Instagram handle across different social media platforms and your business website to increase the number of followers.

2. Boost Brand Awareness

Boosting brand awareness on Instagram means increasing brand recognition among your target audience. It is a process of making people know what your business is, who you are, what you do, and what sets you apart from your competitors. 

To boost brand awareness, you can utilize the following key strategies on Instagram.

• Create high-quality and valuable content that captures attention, showcases your brand, and resonates with your target audience. To keep your audience engaged, provide mixed content like feed posts, reels, stories, and IGTV (longer videos) with different information and compelling visuals.
• Identify relevant and niche hashtags that your audience is likely to look for. You can also create unique hashtags for your brands specific to your campaign. 
• Create a compelling, clear, and concise bio that showcases who you are and your offerings along with a call to action to direct the audience to your website.
• You can collaborate with influencers relevant to your industry to utilize their credibility and reach a wider audience.
• Share your Instagram profile on other social media channels.
• Analyze your reach, following growth, and engagement using Instagram Insights. This helps you what is working in your favor and what aspects need improvement in your strategy.

3. Increase Engagement

Engagement is beyond just seeing your content. It means the level of interaction your Instagram posts get from your followers. Engagement indicates that your followers and target audience are actively responding to your posts. Likes, comments, shares, saves, DMs (direct messages), story interactions (quizzes, polls, questions), etc. are types of engagement that you get on Instagram.

The more people interact with your content, the more likely users will see your post on feeds and explore more about you. Engagement builds a strong relationship with your audience and fosters a sense of community. It also gives you an insight into what content your audience likes. This way you can tailor your future content to get better results. 

4. More Website Clicks 

Getting more website clicks is all about directing your target audience from the app to your business website. More website clicks means more visitors to your website which leads to more signups and ultimate sales. People who visit your website are more likely to convert into paying customers as they learn more about the brand and your offerings.

To drive more website clicks, you need to follow these tactics:

• Use a strong and compelling call to action to tell your audience what you want them to do next like ‘shop now, visit our website, or ‘learn more.
• Utilize the link in your bio to direct the audience to the most relevant landing page of your website.
• Provide high-quality, valuable, and engaging content to your target audience.
• Leverage link stickers on your Instagram stories to allow viewers to directly visit your website (if you have more than 10,000 followers).
• Create shoppable posts (if you have an Instagram Shop set up) to tag your products and services directly within the picture to allow users to view or purchase directly. 
• Highlight your USP (unique selling proposition) in your captions to make your brand clickable. 

5. Generate Leads

Generating leads is the process of attracting prospects who have shown interest in your offerings which includes capturing their contact information for marketing purposes. It is a process where simple interest is converted into qualified leads with targeted marketing messages that might translate into sales.

To generate leads on Instagram, you can utilize in-build lead generation forms that enable users to express their interests or preferences without leaving the platform. You can use these forms to capture details like phone numbers or email addresses and share valuable content like webinars, or ebooks, or even offer free consultations.

Run giveaways, discount coupons, or contests that require people to provide their email addresses for participation. These tactics help you generate leads and grow your audience as well.

6. Multiply Sales

Sales are crucial for any business’s survival and growth in this competitive market. Sales are all about converting generated leads/interest on your Instagram profile into purchases. This sale can happen directly on Instagram or by driving the audience to your website. 

You can utilize Instagram the following shopping features to make purchases convenient for your customers.

• Shopping Ads: You can run Instagram ad campaigns which are designed to promote products and services on the platform. Include a clear call to action like ‘shop now’ and target your ideal audience to increase sales.
• Shopping Posts: If you have an Instagram Shop set up, you can easily create shoppable posts specifically for your target audience. These posts allow you to tag your products within the image directly. Interested people can click the tag to know the details and pricing of the product, and even purchase directly. 
• Instagram Stories: Utilize product stickers in your Instagram stories to display your offerings in front of your audience. Stories are interactive and easy to find out more about your product or services or even purchase directly from it.

Consider using high-quality product images that highlight its benefits and features. You can also include videos and photos from satisfied customers to build trust and encourage the viewers to buy from you. Communicate clearly why viewers should buy your products, what problems they solve, or how your offerings will improve their lives. You can use tactics like ‘limited-time’ or ‘less availability of stock’ to create a sense of urgency. This motivates your prospects to purchase before they miss these offers.

Read: SEO Secrets Unveiled: Insider Tips for Higher Search Engine Rankings

7. Community Building

Increasing followers is one thing and building community on Instagram is quite another. Building community is fostering genuine relationships, connections, and interactions between your target audience and your brand. It is about creating a place where people are engaged and being valued. 

A strong community on Instagram increases brand loyalty because people who feel more connected with your brand are likely to become repeat customers. They even share their positive experiences with their friends and family which again grows your customer base. Organic engagement increases the likelihood of more comments, likes, shares, and saves on your posts.

Members of the community can provide valuable feedback on your content, products, and services. This enables you to tailor your offerings according to your audience’s requirements.

To build a strong Instagram community, you should:

• Share glimpses of BTS (behind the scenes) to show real people behind your brand.
• Avoid overly promotional content.
• Respond to every message or comment (both negative and positive) thoughtfully and quickly to show you care about building relationships with your audience.
• Use Instagram polls, live, and Q&A sessions to provide interactive experiences to your audience. 

Wrapping Up

Instagram is a powerful platform to attain a range of marketing goals. From growing the number of followers, boosting brand awareness, and increasing engagement to more website clicks, generating leads, multiplying sales, and community building, several marketing strategies can be crafted to drive growth for your business.

By implementing these strategies, you can convert your casual fans into loyal customers. 

Don’t forget to track results and refine your approach based on your findings.

With a well-crafted marketing goal and dedicated strategy, you can surely take your business to the next level!

Author’s Bio:

Reena is an experienced writer and writes about the Nextmashup website, & other related topics. When she is not writing, she loves to watch movies and play with her kid.